In Progress
Online Courses
In Progress
Online Courses
Release Q1/2026
Measure Apps
From A to Z
Take our online course and learn to track, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.
In Progress
Online Courses
Release Q1/2026
Measure Apps
From A to Z
Take our online course and learn to track, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.
Created By
Michal Nováček
Created By
Michal Nováček
Created By
Michal Nováček
I have helped top companies
Why this course is worth your time
Based on hands-on experience
I’ve already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.
Based on hands-on experience
I’ve already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.
Based on hands-on experience
I’ve already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.
Community around mobile app analytics
Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.
Community around mobile app analytics
Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.
Community around mobile app analytics
Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.
Suitable for all levels
Whether you are a beginner or a senior analyst, you will benefit from this course.
Suitable for all levels
Whether you are a beginner or a senior analyst, you will benefit from this course.
Suitable for all levels
Whether you are a beginner or a senior analyst, you will benefit from this course.
Course 1: Marketing Analytics for Mobile Apps
Course 2: Google Analytics 4 for Mobile Apps
Course 3: Consent Management
Course 4: Webview Measurement
Course 5: A/B Testing in Mobile Apps
Course 6: Server-Side Tracking for Mobile Apps
Course 1: Marketing Analytics for Mobile Apps
600 €
400 €
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
WHAT'S INCLUDED
Deeplinks & Attribution: Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey. We'll show you how to measure their performance and communicate requirements clearly to your development team.
Install Tracking: Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more. We’ll explore the roles of Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust, and clarify what the Firebase SDK (GA4) can and cannot do for attribution on its own.
iOS Measurement: Navigate the challenges of iOS analytics post-ATT. You'll learn how to attribute users with limited data, properly configure an SKAdNetwork conversion schema, and understand the limitations and capabilities of the Firebase SDK for SKAN.
Reporting: Go from data to decisions. Learn to measure campaign ROI for both Android and iOS, export raw data to a data warehouse like Google BigQuery, and connect marketing data with your product analytics in Google Analytics 4 to understand user cohorts.
Curriculum
No dull theory, but step-by-step solutions to real problems.
Course 1: Marketing Analytics for Mobile Apps
600 €
400 €
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
WHAT'S INCLUDED
Deeplinks & Attribution: Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey. We'll show you how to measure their performance and communicate requirements clearly to your development team.
Install Tracking: Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more. We’ll explore the roles of Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust, and clarify what the Firebase SDK (GA4) can and cannot do for attribution on its own.
iOS Measurement: Navigate the challenges of iOS analytics post-ATT. You'll learn how to attribute users with limited data, properly configure an SKAdNetwork conversion schema, and understand the limitations and capabilities of the Firebase SDK for SKAN.
Reporting: Go from data to decisions. Learn to measure campaign ROI for both Android and iOS, export raw data to a data warehouse like Google BigQuery, and connect marketing data with your product analytics in Google Analytics 4 to understand user cohorts.
Course 2: Google Analytics 4 for Mobile Apps
Course 3: Consent Management
Course 4: Webview Measurement
Course 5: A/B Testing in Mobile Apps
Course 6: Server-Side Tracking for Mobile Apps
Course 1: Marketing Analytics for Mobile Apps
600 €
400 €
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
WHAT'S INCLUDED
Deeplinks & Attribution: Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey. We'll show you how to measure their performance and communicate requirements clearly to your development team.
Install Tracking: Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more. We’ll explore the roles of Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust, and clarify what the Firebase SDK (GA4) can and cannot do for attribution on its own.
iOS Measurement: Navigate the challenges of iOS analytics post-ATT. You'll learn how to attribute users with limited data, properly configure an SKAdNetwork conversion schema, and understand the limitations and capabilities of the Firebase SDK for SKAN.
Reporting: Go from data to decisions. Learn to measure campaign ROI for both Android and iOS, export raw data to a data warehouse like Google BigQuery, and connect marketing data with your product analytics in Google Analytics 4 to understand user cohorts.
Course 2: Google Analytics 4 for Mobile Apps
Course 3: Consent Management
Course 4: Webview Measurement
Course 5: A/B Testing in Mobile Apps
Course 6: Server-Side Tracking for Mobile Apps
Save with Bundle
Get lifetime access to all 6 analytics courses
for just 1 200 €.
Build complete skills and earn your advantage early.
2 000 €
1 200 €
Full Access Package:
✅
Marketing Analytics for Mobile Apps
✅
Product Analytics in Mobile Apps
✅
Consent Management
✅
Webview Measurement
✅
A/B Testing in Mobile Apps
✅
Server-Side Tracking for Mobile Apps
Save with Bundle
Get lifetime access to all 6 analytics courses
for just 1 200 €.
Build complete skills and earn your advantage early.
2 000 €
1 200 €
Full Access Package:
✅
Marketing Analytics for Mobile Apps
✅
Product Analytics in Mobile Apps
✅
Consent Management
✅
Webview Measurement
✅
A/B Testing in Mobile Apps
✅
Server-Side Tracking for Mobile Apps
Save with Bundle
Get lifetime access to all 6 analytics courses
for just 1 200 €.
Build complete skills and earn your advantage early.
2 000 €
1 200 €
Full Access Package:
✅
Marketing Analytics for Mobile Apps
✅
Product Analytics in Mobile Apps
✅
Consent Management
✅
Webview Measurement
✅
A/B Testing in Mobile Apps
✅
Server-Side Tracking for Mobile Apps
Course 1: Marketing Analytics for Mobile Apps
600 €
400 €
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
WHAT'S INCLUDED
Deeplinks & Attribution: Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey. We'll show you how to measure their performance and communicate requirements clearly to your development team.
Install Tracking: Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more. We’ll explore the roles of Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust, and clarify what the Firebase SDK (GA4) can and cannot do for attribution on its own.
iOS Measurement: Navigate the challenges of iOS analytics post-ATT. You'll learn how to attribute users with limited data, properly configure an SKAdNetwork conversion schema, and understand the limitations and capabilities of the Firebase SDK for SKAN.
Reporting: Go from data to decisions. Learn to measure campaign ROI for both Android and iOS, export raw data to a data warehouse like Google BigQuery, and connect marketing data with your product analytics in Google Analytics 4 to understand user cohorts.
Course 2: Google Analytics 4 for Mobile Apps
Course 3: Consent Management
Course 4: Webview Measurement
Course 5: A/B Testing in Mobile Apps
Course 6: Server-Side Tracking for Mobile Apps
Course 1: Marketing Analytics for Mobile Apps
600 €
400 €
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
WHAT'S INCLUDED
Deeplinks & Attribution: Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey. We'll show you how to measure their performance and communicate requirements clearly to your development team.
Install Tracking: Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more. We’ll explore the roles of Mobile Measurement Partners (MMPs) like AppsFlyer and Adjust, and clarify what the Firebase SDK (GA4) can and cannot do for attribution on its own.
iOS Measurement: Navigate the challenges of iOS analytics post-ATT. You'll learn how to attribute users with limited data, properly configure an SKAdNetwork conversion schema, and understand the limitations and capabilities of the Firebase SDK for SKAN.
Reporting: Go from data to decisions. Learn to measure campaign ROI for both Android and iOS, export raw data to a data warehouse like Google BigQuery, and connect marketing data with your product analytics in Google Analytics 4 to understand user cohorts.
Course 2: Google Analytics 4 for Mobile Apps
Course 3: Consent Management
Course 4: Webview Measurement
Course 5: A/B Testing in Mobile Apps
Course 6: Server-Side Tracking for Mobile Apps
You’ll learn the answers to these and many other questions
✅ How do I measure an app that contains a webview?
✅ How do I measure an app that contains a webview?
✅ How do I measure an app that contains a webview?
✅ When does it make sense to use Server-Side Google Tag Manager for mobile apps?
✅ When does it make sense to use Server-Side Google Tag Manager for mobile apps?
✅ When does it make sense to use Server-Side Google Tag Manager for mobile apps
✅ How can I find out where installs really come from on iOS and Android?
✅ How can I find out where installs really come from on iOS and Android?
✅ How can I find out where installs really come from on iOS and Android?
✅ Is it possible to track installs from offline ads — like a billboard or a tram campaign?
✅ Is it possible to track installs from offline ads — like a billboard or a tram campaign?
✅ Is it possible to track installs from offline ads — like a billboard or a tram campaign?
✅ How to evaluate the return on investment (ROI) of campaigns for a mobile app on iOS and Android?
✅ How to evaluate the return on investment (ROI) of campaigns for a mobile app on iOS and Android?
✅ How to evaluate the return on investment (ROI) of campaigns for a mobile app on iOS and Android?
✅ What’s the right way to test if my tracking setup actually works?
✅ What’s the right way to test if my tracking setup actually works?
✅ What’s the right way to test if my tracking setup actually works?
✅ What impact do consent banners, cookie notices, and ATT prompts have on my data?
✅ What impact do consent banners, cookie notices, and ATT prompts have on my data?
✅ What impact do consent banners, cookie notices, and ATT prompts have on my data?
✅ How should I structure documentation so my team doesn’t get lost?
✅ How should I structure documentation so my team doesn’t get lost?
✅ How should I structure documentation so my team doesn’t get lost?
✅ How do I design a measurement setup for complex apps like e-commerce or banking?
✅ How do I design a measurement setup for complex apps like e-commerce or banking?
✅ How do I design a measurement setup for complex apps like e-commerce or banking?
This online course is ideal for:
Web and data analysts
BI team leads
Marketing and analytics agencies
Small teams who want to implement tracking without an agency
This online course is ideal for:
Web and data analysts
BI team leads
Marketing and analytics agencies
Small teams who want to implement tracking without an agency
This online course is ideal for:
Web and data analysts
BI team leads
Marketing and analytics agencies
Small teams who want to implement tracking without an agency
Right moves, right tools
Learn to work with the tools top companies use:
Google Analytics 4
BigQuery
AppsFlyer
Adjust
Looker Studio
By the end of the course, you’ll know how to use these tools the way top companies do.
Right moves, right tools
Learn to work with the tools top companies use:
Google Analytics 4
BigQuery
AppsFlyer
Adjust
Looker Studio
By the end of the course, you’ll know how to use these tools the way top companies do.
Right moves, right tools
Learn to work with the tools top companies use:
Google Analytics 4
BigQuery
AppsFlyer
Adjust
Looker Studio
By the end of the course, you’ll know how to use these tools the way top companies do.
Who’s Behind the Courses
Mobile app analytics consultant with 7 years of experience helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.
Michal Nováček
Mobile Analyst
Who’s Behind the Courses
Mobile app analytics consultant with 7 years of experience helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.
Michal Nováček
Mobile Analyst
Who’s Behind the Courses
Mobile app analytics consultant with 7 years of experience helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.
Michal Nováček
Mobile Analyst
Get notified when the course launches.
Learn how to track installs, measure ROI, and debug mobile app analytics without fluff. Hands-on, clear, and practical.
Get notified when the course launches.
Learn how to track installs, measure ROI, and debug mobile app analytics without fluff. Hands-on, clear, and practical.
Get notified when the course launches.
Learn how to track installs, measure ROI, and debug mobile app analytics without fluff. Hands-on, clear, and practical.