Measure Mobile Appsfrom A to Z
Online courses on tracking installs, iOS measurement, measuring ROI and debugging mobile app analytics.
No fluff, only hands-on stuff.
Student Reviews
Trusted by digital analytics professionals
“Webview tracking is one of those things everyone thinks they understand. Until they actually have to implement it. This course is basically the 'ohhh, that's how it works' moment I wish I had earlier.”
“Michal takes a very complicated topic and breaks it down in such a clean and coherent manner that it suddenly 'comes together'. Architecturally, it was eye-opening. The value is well above the price.”
“If you work with mobile apps and struggle with broken GA4 sessions or data black holes when users hit a webview, I highly recommend this course. It’s a real time-saver compared to teams spending days trying to figure out how to bridge that gap, and it gets straight to the point in about an hour. The best part is how it solves the “invisible user” problem where sessions get split in two. Once you apply the steps, your webview events flow properly into GA4, keeping your funnels and tracking consistent.”
“This course is incredibly valuable. Even with prior experience in app analytics, the way Michal visualizes the webview data flow makes complex concepts highly digestible. The included test app provides an excellent hands-on sandbox to experience the webview measurement setup firsthand. You will walk away with practical insights you can immediately apply to your day-to-day work.”
“The course was a great start to get familiar with measuring webviews! I could follow along well due to content being broken down into smaller pieces and clear visualizations. Michal is also very open to help with any questions you have about the topic.”
Watch, Read & Learn
Free videos and articles to get you started with mobile app analytics.
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One Goal
No dull theory, but step-by-step solutions to real problems. 30 Day Money Back Guarantee.
Marketing Analytics for Mobile Apps
This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.
What's Included
Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey.
Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more.
Navigate the challenges of iOS analytics post-ATT. Configure SKAdNetwork conversion schema properly.
Go from data to decisions. Learn to measure campaign ROI for both Android and iOS.
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What is the Early Bird price/bundle?
Courses are still in development, so the price is lower now than it will ever be. Once a course is fully released, the price goes up permanently. Buy now and lock in the lowest price with lifetime access to everything. Not ready yet? Join the waiting list and you will know exact dates when new courses will be released.
Real
Questions
You'll learn the answers to these and many other practical questions.
When does it make sense to use Server-Side Google Tag Manager for mobile apps?
How can I find out where installs really come from on iOS and Android?
Is it possible to track installs from offline ads — like a billboard or a tram campaign?
How to evaluate the return on investment (ROI) of campaigns for a mobile app on iOS and Android?
What's the right way to test if my tracking setup actually works?
What impact do consent banners, cookie notices, and ATT prompts have on my data?
How should I structure documentation so my team doesn't get lost?
How do I design a measurement setup for complex apps like e-commerce or banking?
Built for Professionals
Web & Data Analysts
Level up your mobile analytics skills
BI Team Leads
Guide your team with proven practices
Marketing Agencies
Deliver better results for clients
Small Teams
Implement tracking without an agency
Worth your time
Hands-on Experience
I've already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.
Community Support
Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.
All Skill Levels
Whether you are a beginner or a senior analyst, you will benefit from this course. Practical knowledge that scales with you.
Frequently asked questions
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Learn how to track installs, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.