Measure Mobile Appsfrom A to Z

Learn to track installs, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.

Why This Course

Worth your time

01

Hands-on Experience

I've already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.

02

Community Support

Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.

03

All Skill Levels

Whether you are a beginner or a senior analyst, you will benefit from this course. Practical knowledge that scales with you.

Curriculum

6 Courses,
One Goal

No dull theory, but step-by-step solutions to real problems. 30 Day Money Back Guarantee.

Early Bird

Marketing Analytics for Mobile Apps

This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.

400
Get Early Bird Price

What's Included

1
Deeplinks & Attribution

Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey.

2
Install Tracking

Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more.

3
iOS Measurement

Navigate the challenges of iOS analytics post-ATT. Configure SKAdNetwork conversion schema properly.

4
Reporting

Go from data to decisions. Learn to measure campaign ROI for both Android and iOS.

Best Value

Get All 6 Courses

Build complete skills and earn your advantage early. Lifetime access to everything.

1,200€

Early Bird Price • Save 300€

Get Early Bird Bundle
Marketing Analytics for Mobile Apps
Product Analytics in Mobile Apps
Consent Management
Webview Measurement
A/B Testing in Mobile Apps
Server-Side Tracking
What You'll Learn

Real
Questions

You'll learn the answers to these and many other practical questions.

Start Learning
01

How do I measure an app that contains a webview?

02

When does it make sense to use Server-Side Google Tag Manager for mobile apps?

03

How can I find out where installs really come from on iOS and Android?

04

Is it possible to track installs from offline ads — like a billboard or a tram campaign?

05

How to evaluate the return on investment (ROI) of campaigns for a mobile app on iOS and Android?

06

What's the right way to test if my tracking setup actually works?

07

What impact do consent banners, cookie notices, and ATT prompts have on my data?

08

How should I structure documentation so my team doesn't get lost?

09

How do I design a measurement setup for complex apps like e-commerce or banking?

Who Is This For

Built for Professionals

01

Web & Data Analysts

Level up your mobile analytics skills

02

BI Team Leads

Guide your team with proven practices

03

Marketing Agencies

Deliver better results for clients

04

Small Teams

Implement tracking without an agency

Michal Nováček

Michal Nováček

Mobile App Analytics Consultant

Your Instructor

Who's Behind
the Courses

Mobile app analytics consultant helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.

Free Content

Watch &
Learn

Free content from my YouTube channel to get you started with mobile analytics.

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FAQ

Frequently asked questions

MEASURE
Don't Miss Out

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Learn how to track installs, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.

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