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Measure Mobile Appsfrom A to Z

Online courses on tracking installs, iOS measurement, measuring ROI and debugging mobile app analytics.
No fluff, only hands-on stuff.

Student Reviews

Trusted by digital analytics professionals

“I already knew a lot of things, but the course gave me a much better understanding. Especially regarding SKAN network and MMP link handling with UTMs – there was a lot of critical information that was completely new and directly applicable to our setup.”
Abubaker Mohammedali

Abubaker Mohammedali

Search & Analytics Specialist

“Webview tracking is one of those things everyone thinks they understand. Until they actually have to implement it. This course is basically the 'ohhh, that's how it works' moment I wish I had earlier.”
Ray Lee

Ray Lee

Data & Analytics Director · Jellyfish

“Michal takes a very complicated topic and breaks it down in such a clean and coherent manner that it suddenly 'comes together'. Architecturally, it was eye-opening. The value is well above the price.”
Balazs Vajna

Balazs Vajna

Head of Analytics · MarketingLens

“If you work with mobile apps and struggle with broken GA4 sessions or data black holes when users hit a webview, I highly recommend this course. It’s a real time-saver compared to teams spending days trying to figure out how to bridge that gap, and it gets straight to the point in about an hour. The best part is how it solves the “invisible user” problem where sessions get split in two. Once you apply the steps, your webview events flow properly into GA4, keeping your funnels and tracking consistent.”
Khalid El Hsaini

Khalid El Hsaini

Digital Analytics Consultant

“This course is incredibly valuable. Even with prior experience in app analytics, the way Michal visualizes the webview data flow makes complex concepts highly digestible. The included test app provides an excellent hands-on sandbox to experience the webview measurement setup firsthand. You will walk away with practical insights you can immediately apply to your day-to-day work.”
Vicky Wong

Vicky Wong

Solutions Architect · FiveStones

“The course was a great start to get familiar with measuring webviews! I could follow along well due to content being broken down into smaller pieces and clear visualizations. Michal is also very open to help with any questions you have about the topic.”
KP

Kim van der Pijl

Web Analyst · ANWB

“The course content is amazing, was really happy with it overall.”
Rajat Koul

Rajat Koul

Engineering Lead

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Free videos and articles to get you started with mobile app analytics.

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Curriculum

6 Courses,
One Goal

No dull theory, but step-by-step solutions to real problems. 30 Day Money Back Guarantee.

Launch offer: 600€ instead of 800€, valid until 31 October.
Released ✅

Marketing Analytics for Mobile Apps

This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.

800€600€

What's Included

1
Deeplinks & Attribution

Understand how deeplinks (including deferred deeplinks) work and how to set them up to create a seamless user journey.

2
Install Tracking

Learn to accurately attribute app installs from various sources like Google Ads, Facebook Ads, QR codes, and more.

3
iOS Measurement

Navigate the challenges of iOS analytics post-ATT. Configure SKAdNetwork conversion schema properly.

4
Reporting

Go from data to decisions. Learn to measure campaign ROI for both Android and iOS.

Why is the price lower now?

Courses are still in development or in launch phase, so the price is lower now than it will ever be. Once a course is fully released or out of launch phase, the price goes up permanently. Buy now and lock in the lowest price with lifetime access. Not ready yet? Join the waiting list and you will know exact dates when new courses will be released.

Michal Nováček

Michal Nováček

Mobile App Analytics Consultant

Your Instructor

Who's Behind
the Courses

Mobile app analytics consultant helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.

Who Is This For

Built for Professionals

01

Web & Data Analysts

Level up your mobile analytics skills

02

BI Team Leads

Guide your team with proven practices

03

Marketing Agencies

Deliver better results for clients

04

Small Teams

Implement tracking without an agency

Why This Course

Worth your time

01

Hands-on Experience

I've already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.

02

Community Support

Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.

03

All Skill Levels

Whether you are a beginner or a senior analyst, you will benefit from this course. Practical knowledge that scales with you.

FAQ

Frequently asked questions

MEASURE
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Learn how to track installs, measure ROI, and debug mobile app analytics. No fluff, only hands-on stuff.

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