Master Mobile App Marketing Analytics & Attribution
Stop guessing how your app campaigns perform. Learn store attribution, Firebase SDK, deep linking, MMP implementation, and iOS SKAN schemas on a live sandbox app.
Production-Ready Google Tag Manager Workspaces for you
“I already knew a lot of things, but the course gave me a much better understanding. Especially regarding SKAN network and MMP link handling with UTMs – there was a lot of critical information that was completely new and directly applicable to our setup.”
Abubaker Mohammedali
Search & Analytics Specialist
What's Included in the Toolkit
Everything you need beyond the videos
8 Hours of Video Content
72 structured, practical lessons built on hands-on experience. No fluff, straight to the point, with real-world workflows and quizzes.
Companion Mobile App (iOS & Android)
Free testing sandbox for all students to trigger events, inspect network calls, and test deep links.
Production-Ready Google Tag Manager Workspaces
Production-ready GTM workspaces, tracking scripts, and configuration files.
MMP Pricing Calculator
Accurate cost estimation tool for choosing and budgeting MMPs.
SKAN Conversion Scheme Builder
Ready-to-use framework for configuring iOS postbacks and conversion values.
BigQuery Scripts & Templates
Pre-built SQL queries for transforming raw export data and custom reporting.
“
Michal takes a very complicated topic and breaks it down in such a clean and coherent manner that it suddenly 'comes together'. Architecturally, it was eye-opening. The value is well above the price.”
Balazs Vajna
Head of Analytics · MarketingLens
Detailed Course Curriculum
Five levels, from store consoles to SKAN edge cases
Level 1App Store & Google Play
Store-level attribution: how App Store and Google Play attribute installs
UTM tagging for store campaigns and custom product pages
API downloads: pulling install data from App Store Connect and Play Console APIs
Custom dashboards for store performance
Limits of store-level attribution and when you outgrow it
Level 2Firebase SDK
Install attribution with the Firebase SDK
first_open vs reinstalls: what each event really tells you
Deep linking measurement, including deferred deep links
Attribution limits of the SDK and how to design around them
Level 3Activate Data with Ad Platforms
Google Ads app campaigns: what data you get and what you don't
Facebook SDK pitfalls: common discrepancies and how to avoid them
SDK vs MMP decision framework: when you need which
Level 4MMP Implemenation
Full MMP (AppsFlyer, Adjust, Singular, Branch, Kochava) implementation on the companion app
Event and parameter tracking done right
Deferred deep links end to end
Ad spend connection and cost aggregation
Dynamic remarketing audiences
Cloud raw data exports
iOS Measurement & PrivacyATT, SKAN & Privacy
App Tracking Transparency deep dive
SKAdNetwork mechanics and postback windows
Building SKAN conversion schemes in MMPs vs GA4
Edge cases: what breaks and how to debug it
QuizzesQuizzes & Knowledge Checks
Practical checks at every level to ensure real debugging readiness
Lesson Previews
See what a real lesson looks like
Sample Lesson 1Sample Lesson 2
Course Reviews
Mobile analytics courses trusted by digital analytics professionals
“I already knew a lot of things, but the course gave me a much better understanding. Especially regarding SKAN network and MMP link handling with UTMs – there was a lot of critical information that was completely new and directly applicable to our setup.”
Abubaker Mohammedali
Search & Analytics Specialist
“Webview tracking is one of those things everyone thinks they understand. Until they actually have to implement it. This course is basically the 'ohhh, that's how it works' moment I wish I had earlier.”
Ray Lee
Data & Analytics Director · Jellyfish
“Michal takes a very complicated topic and breaks it down in such a clean and coherent manner that it suddenly 'comes together'. Architecturally, it was eye-opening. The value is well above the price.”
“If you work with mobile apps and struggle with broken GA4 sessions or data black holes when users hit a webview, I highly recommend this course. It’s a real time-saver compared to teams spending days trying to figure out how to bridge that gap, and it gets straight to the point in about an hour. The best part is how it solves the “invisible user” problem where sessions get split in two. Once you apply the steps, your webview events flow properly into GA4, keeping your funnels and tracking consistent.”
Khalid El Hsaini
Digital Analytics Consultant
“This course is incredibly valuable. Even with prior experience in app analytics, the way Michal visualizes the webview data flow makes complex concepts highly digestible. The included test app provides an excellent hands-on sandbox to experience the webview measurement setup firsthand. You will walk away with practical insights you can immediately apply to your day-to-day work.”
“The course was a great start to get familiar with measuring webviews! I could follow along well due to content being broken down into smaller pieces and clear visualizations. Michal is also very open to help with any questions you have about the topic.”
